Every 7.2 seconds, a life is lost to addiction—over 4,700 people every single day. Behind each number is a son, daughter, friend, or parent who deserved freedom, not the streets. The crisis is staggering: more than 316 million people worldwide used drugs in the past year, and in North America, fentanyl, up to 50 times stronger than heroin—is fueling this deadly wave, often claiming lives without the user’s knowledge. Addiction creates a cycle of overdose, homelessness, and broken families that touches every community, yet faith-based recovery facilities in Canada and the U.S. receive 40–50% less funding than secular ones. This disparity leaves countless people without the resources they need, and it’s why we must step up. Regardless if you have faith or not, This is about saving lives from addiction and to help heal a broken society.
The Lost Ones Collection is not just apparel—it’s a stand against addiction. Every purchase directly supports outreach and recovery programs that give individuals a chance to break free, trauma counseling that addresses the root causes of substance abuse and homelessness, and family healing initiatives that help rebuild lives torn apart. By wearing The Lost Ones Collection, you are turning statistics into stories of survival, resilience, and hope. You are showing the world that you stand with those fighting for their lives and the families who are desperate to find a way through.
This is more than fashion—it’s a lifeline. Your choice of a hoodie, t-shirt, or sweater could mean the difference between despair and recovery for someone in need. Together, we can move beyond government shortcomings and provide real time, immediate help. Join the movement. Be the change. Shop The Lost Ones Collection today and help someone write their story of survival.

All proceeds will go to help men and women combatting this epidemic on the front lines. As well to fund aid in funding in care facilities dedicated to step programs and trauma counselling.